What to Expect for 2017
Venture to Google and research trends for startups in 2015 and you’ll see a number of relevant issues on expert bets for this turbulent year, especially in the Brazilian market and the low hopes for growth in the innovation and technology sector ( Yes, federal tax cuts).
I personally have a lot of guesses for 2015, and I think – unlike the totally negative bets, I bet this year will be very qualitative (entrepreneurial education in all sectors of the startup ecosystem), but not necessarily financially quantitative (investment or divestment).
The money supply (investments) will be restricted and (still) more conservative, as investors will be wary of what is to come. But it is this same fear of the economy and, even more so, the eventual economic (or even speculative) collapse or pre-collapse that causes entrepreneurial minds to move.
One sees, for example, Portugal. The shaken economy for years has fostered creative drive and individual momentum for the pursuit of the dream of owning their own nose (after all, jobs were – or are still, increasingly scarce). And we saw in 2014 a growth of Portuguese startups, with special attention to the work of Startup Portugal – Lusitanian development group.
In Brazil, the colonial line of thought would not flee much: the chaos for a change of behavior is expected (or confronted). Added to the expectation of crisis is the high notoriety that the “startupeiro” world has taken in the country, which ends up encouraging the desire for “emancipation”: “it’s time to ask for the accounts”!
We’ve often seen “Know when it’s time to quit your job” and / or “So-and-so has dropped a thousand-odd job for a dream,” which in a whirlwind creates an entrepreneurial fad.
In fact, such impulses are great and Brazil is grateful, because it is only with risk takers that paradigms are broken.
In this line of reasoning we believe in a 2015 with financial fear, but with a great creative / entrepreneurial will, being therefore a positive bet for qualitative growth: business improvement, study of business culture, network expansion, study of international models , Market approach, and, above all, the angel investor title boom.
Not that they will invest in 2015, but people with financial capacity will enter the select group of Angels so that 2016 (depending on the results of these economic considerations) is a year of putting a hand in the pocket. That is, even the angels will go through a qualitative process of understanding what it is to be an Angel.
At another end of the rope are the guerrilla startups, beating a lion every day. And 2015 will be a year of much learning for them, especially with several stumbling blocks ahead.
Proof that the qualitative improvement has come to stay in 2015 is the high supply of academic resources from the startup world and the “skilled” labor force in growth hack – and will even grow more. And there is room for everyone, especially for the nascent companies that can take advantage of the best (or worse), with the option to bargain among the many options in the market.
But this is still a general maturation of the entrepreneurial culture in Brazil. So we continue in the expectation that the next “Facebook” will come from Brazil. And so … Is your startup the next company that passes the billions of dollars?
Fonte: Startupi
